Now I know Apple is a fairly obscure company, but I'll do my best to describe it:Īpple designs, manufactures, and sells smartphones, PCs, tablets, wearables, and accessories, and also sells complimentary services. So does Apple look like a good investment right now? I put it through my framework to find out. Yet there are other risks this company faces, such as potentially slowing growth or increasing government scrutiny. Nikada/iStock Unreleased via Getty Images Investment ThesisĪpple ( NASDAQ: AAPL) has absolutely dominated the smartphone market, particularly in the western world, and in doing so has created a formidable ecosystem that competitors are finding difficult to crack.
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